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6 Sustainable Outdoor Brands Similar To Patagonia

Looking for sustainable outdoor gear? Check out these brands that are just as eco-friendly and high-quality as eco-friendly favorite, Patagonia.
6 Sustainable Outdoor Brands Similar To Patagonia

This Article is 100% Organic: Written and Researched by Real Humans.

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Even without being a die-hard fan of the great outdoors, many find themselves irresistibly drawn to the newest outdoor wear at the first hint of a seasonal breeze. 

On the other hand, real enthusiasts of hiking, climbing, surfing, and skiing really do require outdoor apparel that delivers functionality, compactness, protection, and style — it’s an essential, not a preference. 

And for many who appreciate what nature gives to them, they look for brands like Patagonia that have woven sustainability into the very fabric of their apparel and company ethos. While we love Patagonia for its trailblazing earth-first ways, this article is a quest to find equally impactful and sustainable outdoor brands.

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A Quick Look At The Best Patagonia Alternative Brands

What’s the Sustainable Buzz Around Patagonia?

Buy Less, Demand More

Patagonia’s reputation as the gold standard in ethical and Earth-first apparel is well-deserved. At the forefront of sustainable practices, Patagonia has led the charge in creating durable, repairable goods and fostering a “buy less, demand more” philosophy. 

Founder of 1% for the Planet

Their commitment is evident in initiatives such as the self-imposed ‘Earth Tax,’ which earmarks 1% of sales for the preservation and restoration of the natural environment. 

This concept, pioneered by Yvon Chouinard, Patagonia’s founder, gave rise to the global movement 1% for the Planet, an alliance that encourages businesses and individuals to support environmental nonprofits through donations. 

Recycled Materials

Patagonia consistently sets the bar by using recycled materials, reducing greenhouse gas emissions, and taking a transparent approach to its supply chain, thus shaping an eco-conscious blueprint for industry peers to emulate.

How We Chose These Brands Similar To Patagonia?

While Patagonia sets the benchmark with its commitment to ethical practices, exceptional craftsmanship, and dedication to sustainability, the quest for alternatives can be equally rewarding. 

What did we look for? Well, it’s hard to find an equal to all that Patagonia has done to change sustainable outerwear and brand activism, we looked for companies that took on many of the same foundational guiding lights. 

This means active philanthropy, a dogged commitment to sustainable materials, repair programs that celebrate circularity, and an onus to do better when new innovations become available or innovative change themselves. 

Fortunately, the market is populated with a host of brands that echo Patagonia’s ethos, crafting eco-conscious outdoor attire that doesn’t compromise on quality while remaining mindful of cost.

6 Ethical Brands Like Patagonia for Sustainable Outdoor Clothing

1
Outerknown
Image by Outerknown

Outerknown

  • Price point: $$$
  • Sustainability: FSC Certified materials, Sea7 Masterclass, B Corp Member, various ocean conservation partnerships

At the intersection of style, sustainability, and function, Outerknown emerges as a stellar alternative to Patagonia for the environmentally conscious outfitter. 

Founded by surf legend Kelly Slater and designer John Moore, Outerknown was built upon a fundamental premise: to create high-quality, fashionable garments with the least possible harm to the planet. 

The brand’s commitment shines through in its extensive selection of ethical clothing, which spans from the versatile, ocean-friendly board shorts, aptly named Apex, to their cozy, organic cotton Transition Pants, ideal for the wandering spirit.

They have set a new benchmark for the eco-fashion industry with initiatives such as the ‘Fair Labor Association’ accreditation and the use of organic, recycled, or regenerated materials in their products. Lifelong guarantees and trade-in services are a testament to how much they stand behind responsible business. 

Product We Love: Men’s Nieuwland 5s Yulex® Hooded Wetsuit

In a first-of-its-kind program, the Finisterre Wetsuit Rental program makes Yulex® wetsuits accessible to those passionate about sustainability and the sea. 

A highlight of this program? The Men’s Nieuwland 5s Yulex® Hooded Wetsuit, which you can also purchase, is made of their proprietary Yulex®, a natural rubber material derived from Forest Stewardship Council-certified sources. Designed for cold-water adventures, the Nieuwland 5s is heralded for its unparalleled warmth and flexibility.

It represents a monumental leap away from traditional neoprene, aligning with the conservationist ethos by reducing CO2 emissions in its production process. 

2
Cotopaxi
Image by Cotopaxi

Cotopaxi

  • Price point: $$$
  • Sustainability: The Cotopaxi Foundation, 1% for the Planet Member, Do Good Ambassadors, B Corp Member

Cotopaxi is a fantastic alternative to Patagonia, with comparable offerings and their own spin on what it is to be an impactful brand. Founded in 2014, Cotopaxi is named after an active volcano in the Andes. The company’s mission is “to create innovative outdoor products and experiences that fund sustainable poverty alleviation, move people to do good, and inspire adventure.”

Cotopaxi offers a range of products, from backpacks to apparel and even gear for camping and hiking. They use recycled materials for many of their products, including repurposed fabric remnants for their signature colorful backpacks, reducing waste and promoting a more circular economy.

What’s more, is that every single product they sell is connected to a humanitarian cause. For instance, with each purchase of a Cotopaxi bag, a portion goes towards supporting organizations that address poverty and support community development across various countries.

Product We Love: Teca Fleece Hooded Women’s Full Zip Jacket 

For avid adventurers who know the value of a solid fleece, the Cotopaxi Teca Fleece Hooded Full-Zip Jacket is where function, sustainability, and a colorful style hit the sweet spot. 

Crafted from 100% recycled polyester, the jacket is part of Cotopaxi’s commitment to reducing landfill contribution and repurposing plastic waste. The Teca Fleece not only helps keep you warm with its thoughtful, toasty design but also embodies a vibrant aesthetic through its signature color-blocked style. 

It superbly mixes functionality with responsible fashion, making it an ideal layer for those chilly outdoor escapades or casual urban adventures. Backed by Cotopaxi’s 61% waste-reduction pledge, wearing this fleece is quite literally earth activism in the wild. 

3
Toad &Amp; Co.
Image by Toad & Co.

Toad & Co.

  • Price point: $$$
  • Sustainability: OEKO-TEX Certified materials, Global Recycled Standard (GRS) Certified, bluesign® Certified, Responsible Wool Standard (RWS) Certified

Toad&Co was established in 1991 with a mission to lead with integrity and weave sustainability into everything they do. Their product line that spans casual, active, and outdoor wear uses environmentally friendly materials like Tencel Lyocell, hemp, organic cotton, and recycled materials. 100% of their clothing is made with a minimum of 80% sustainable fibers and/or fabrics that have met Earth-friendly bluesign® or STANDARD 100 by OEKO-TEX certifications.

The company’s innovative “New to You” program also encourages consumers to buy gently used Toad&Co items at reduced prices, promoting a circular economy and reducing fashion waste.

The company’s commitment to sustainability extends beyond its products. At their headquarters, they’ve converted all lights to energy-efficient LED bulbs and participate in an in-house composting program to reduce operational impact. 

All their print materials are produced on FSC (Forest Stewardship Council) certified papers, made from a mix of recycled paper and wood pulp from sustainably managed tree farms, not forests. 

They also offset their energy use by purchasing Renewable Energy Certificates (RECs) for all three of their Toad&Co locations. These RECs, provided by 3Degrees®, support the development of emission-free renewable energy and carbon reduction projects.

Product We Love: Women’s Forester Pass Raglan Jacket

Toad&Co’s Forester Pass Raglan Jacket epitomizes the company’s pledge to blend eco-friendliness with functional outdoor apparel. Made from 100% OEKO-TEX-certified recycled nylon and shipped in a recyclable, FSC-certified paper sleeve, this is a must-pack for your next trip. 

4
Coalatree
Image by Coalatree

Coalatree

  • Price point: $$
  • Sustainability: A variety of local sustainability initiatives and upcycled materials.

Coalatree is a little different. And a little more caffeinated than the others on our list. Even Patagonia isn’t using coffee to make their clothing. Since 2015, they have persistently upcycled coffee grounds and plastic bottles, ensuring these materials get a second chance at life instead of contributing to landfill waste.

Coffee grounds are collected from local coffee shops and dried. Plastic bottles are collected from local recycling facilities and pelted. The two are melted together, and voila, coffee fabric! 

They also pay attention to water consumption in production by metaphorically taking shorter showers through waterless dyeing techniques. The company’s passion for clean water and air translates into preserving green spaces around their facility, creating sanctuaries for local wildlife and flora.

Packaging, from the tags to the boxes, is an homage to trees crafted from recycled paper. Coalatree’s approach to recycling is a continuous loop, aiming to transform waste into something marvelous. 

For Coalatree, the phrase “wearing their heart on their sleeve” is more than mere words; it’s a tangible embodiment of their commitment to the planet, interwoven into every item they produce.

Product We Love: Evolution Joggers 

Coalatree is the proud maker of Evolution Joggers, probably the only jogging pants you’ll own made of recycled recycled coffee grounds and water bottles. Each pair contains 3 cups of recycled coffee grounds and 10 recycled plastic bottles. Talk about upcycling!

The result is a fabric that’s not only soft and stretchy but also incredibly durable and odor-resistant. 

These joggers are also produced at bluesign® certified facilities, ensuring minimal environmental impact throughout the manufacturing process. That means a waterless dyeing process and fair wages for workers, among other low-impact mitigations.

4
Finisterre
Image by Finisterre

Finisterre

  • Price point: $$
  • Sustainability: Finisterre Foundation, B Corp Certified, Leave No Trace Packaging, Surfrider Foundation, Project Seagrass, and more.

Born from the needs of the British cold-water surfing community, Finisterre is dedicated to designing functional and sustainable products – and a perfect fit for a list of ethical companies like Patagonia.

Their range of products includes weather-resistant outerwear, knitwear forged from responsibly sourced wool, and swimsuits made from recycled materials—catering to surfers and adventurers alike who place environmental ethics at the heart of their outdoor experiences.

Finisterre’s story began with a man who had a passion for the sea and an unwavering resolve to challenge the status quo of outdoor clothing production. 

The founder’s vision was to create garments that not only protect adventurers from the elements but also protect the environment they cherish. The company upholds this mission today, continuously seeking sustainable solutions—from ensuring animal welfare in their supply chain to exploring innovative recycled materials. 

Like Patagonia, their commitment to the planet goes beyond their products, with initiatives like a repair service to extend the life of their garments and a transparent supply chain that customers can trust. 

Product We Love: Men’s Coverack Shorts

Crafted with the adventurous spirit in mind, the Finisterre Men’s Coverack Shorts are made from a durable organic cotton, without the use of synthetic pesticides and fertilizers. The added stretch material allows for unhindered movement, perfect for conquering rugged terrains or navigating the urban jungle.

They even ship responsibly. Leave No Trace packaging material is water soluble and ocean safe, breaking down harmlessly to non-toxic biomass in soil and sea!

5
Prana
Image by PrAna

prAna

  • Price point: $$$
  • Sustainability: OEKO-TEX® Certified, Global Organic Textile Standard (GOTS) Certified, bluesign® Certified, Fair Trade

Prana inevitably comes to the forefront when discussing trailblazers in the eco-conscious apparel sector akin to Patagonia. 

This brand is tailored to outdoor enthusiasts who prioritize comfort without skimping on style or environmental responsibility. Prana’s offerings encompass high-performance gear, including sustainable swimwear with UV protection and popular wind-resistant jackets crafted from 100% recycled materials, organic hemp, and cotton and treated with only PFAS-free water repellents.

Their six collections cater to yoga, swimming, climbing, travel, lounging, and general activewear.

 Recognized for their ethical practices, Prana is a member of the Fair Labor Association and carries bluesign® and Fair Trade certifications. Their apparel renewal initiative has also redirected an astonishing 56,000 pounds of clothing waste from landfills since its inception in 2016.

Product We Love: Stretch Zion™ Convertible Pant

Any outdoorsman, or heck, just a person who likes versatility will tell you that convertible pants are one clothing item no closet can go without. prAna’s  Stretch Zion™ Convertible Pant just might be the most perfect mix of style and sustainability in this category. 

Crafted for the adventurer who values adaptability in their apparel, these pants feature a quick-dry stretch performance fabric that’s both durable and water-resistant. With the ability to zip off into shorts, they offer flexibility for changing weather conditions or varying levels of activity. Reinforced with UPF 50+ sun protection and an adjustable waistband, they’ve easily made their case to go with you on your next adventure.

Comparing Sustainable Outdoor Brands Similar To Patagonia

BrandPrice PointSustainability
Outerknown
Outerknown
$$$FSC Certified materials, Sea7 Masterclass, B Corp Member, various ocean conservation partnerships
Cotopaxi
Cotopaxi
$$$The Cotopaxi Foundation, 1% for the Planet Member, Do Good Ambassadors, B Corp Member
Toad &Amp; Co.
Toad & Co.​
$$$OEKO-TEX Certified materials, Global Recycled Standard (GRS) Certified, bluesign® Certified, Responsible Wool Standard (RWS) Certified
Coalatree
Coalatree
$$A variety of local sustainability initiatives and upcycled materials.
Finisterre
Finisterre
$$Finisterre Foundation, B Corp Certified, Leave No Trace Packaging, Surfrider Foundation, Project Seagrass, and more.
Prana
prAna
$$$OEKO-TEX® Certified, Global Organic Textile Standard (GOTS) Certified, bluesign® Certified, Fair Trade

Final Thoughts on These Patagonia Alternatives

As we conclude our exploration of brands that align with Patagonia’s sustainable and ethical paradigm, it’s clear that the industry offers more than just one option to put your money where the planet’s future is headed. 

These competitors to Patagonia embrace the challenge of ethical production and offer unique takes on durability, style, and the commitment to a minimal environmental footprint. 

Whether one is a seasoned adventurer or a casual enthusiast of the outdoors, the emerging market of sustainable apparel provides ample opportunity to make choices that resonate with personal values and the welfare of our planet!

Alyson Lundstrom

Alyson Lundstrom

Born in the Pacific Northwest, Alyson is a recovering nomad with a degree in Environmental Science. She has had professional lives as a marine biologist, eco-entrepreneur, and community sustainability leader in the Caribbean, China, Mexico, and currently the less exotic, but always green, Washington State. She currently covers movements, brands, and humans as they pursue the elusive quadruple bottom line of people, profit, planet, and purpose.
Alyson Lundstrom

Alyson Lundstrom

Born in the Pacific Northwest, Alyson is a recovering nomad with a degree in Environmental Science. She has had professional lives as a marine biologist, eco-entrepreneur, and community sustainability leader in the Caribbean, China, Mexico, and currently the less exotic, but always green, Washington State. She currently covers movements, brands, and humans as they pursue the elusive quadruple bottom line of people, profit, planet, and purpose.

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